Best Email Marketing Software
How to Find the Best Email Marketing software for You?
Top Email Marketing Software
#1 Moosend - Your All in one software
Features:
- Marketing automation
- Build landing pages
- Lead generation
- Segmentation
Pricing:
- Free version available with a limit of 1000 subscribers per month
- Premium plan starts at $9 per month.
Pros:
- Unlimited Email Templates
- Powerful Segmentation Options
- Integration Capabilities
Cons:
- No mobile App
#2 Sendfox - Sleek Email software
Features:
- Higher Deliverability rate
- Marketing automation
- Build landing pages
Pricing:
- Free version available with a limit of 1000 contacts
- LTD deal starts at $49
Pros:
- Unlimited Campaigns
- SMS marketing
- Drag-and-drop editor
Cons:
- Limited templates
#3 Hubspot - Inbound Marketing Software
Features:
- Marketing automation
- Build landing pages
- Lead generation
Pricing:
- Free version available with no automation
- Premium plan starts at $45 per month.
Pros:
- Free trial
- Mobile apps
Cons:
- Lack of support
- Not free
#4 Mailchimp - Best for Ecommerce
With Mailchimp, you get the tools you need to sell your products, reach new customers, and take your business to the next level. Whether you're just starting or are ready to grow your audience, they've got everything you need to make sure every message is deliverable. Their award-winning customer service team will be happy to answer any questions you have about setting up your account, creating effective lists, designing beautiful mailers, Email analytics, Email newsletter, launching promotions, tracking results, and so much more. We'll even show you how to optimize your inbox for maximum conversions!
Features:
- Marketing automation
- Build landing pages
- Lead generation
Pricing:
- Free version available with a limit 2000 contacts
- Premium plan starts at $10.28 per month
Pros:
- Ease of use
- Great Support
Cons:
- Email template builder not good enough
#5 SendInBlue - Professional looking Emails
Create a professional-looking email in no time! Choose to start with a template, email template library, or build a new design from scratch! Add the blocks and style that you want using the intuitive drag & drop builder to perfectly match your brand and wow your audience. Then customize it further with text, images, links, videos, buttons, forms, tables, charts, maps, etc., to create an engaging experience for your subscribers. And if you don't find what you're looking for, simply upload your own image files to add them directly to your emails.
Features:
- Marketing automation
- Build landing pages
- Lead generation
- Send time optimization
- Segmentation
Pricing :
- Free version available with a limit of 300 Emails per month
- Premium plan starts at $20.17 per month
Pros:
- Easy to use
- Easy customization
- Good support
Cons:
- No mobile app
#6 Acumbamail - Best for small Businesses
A tool like Acumbamail is very useful for SMEs and self-employed workers due to its ease of use to manage your campaigns from a single platform, without the need for a sizable team to carry them out. The app integrates seamlessly with Gmail and Google Calendar, making it simple to send newsletters, schedule events, create landing pages, and automate tasks. With built-in integrations, users can easily sync contacts, files, and documents between platforms. Users can also integrate third party applications such as Zapier, IFTTT, and MailChimp.
Features:
- Marketing automation
- Lead generation
- Build Landing page
- Multi-channel strategy
Pricing:
- Free version available with a limit of 2000 Emails per month
- Premium plan starts at $25 per month.
- LTD deal starts at $79
Pros :
- Easy setup
- Simple design
- SMS marketing
Cons:
- No mobile version
#7 Octopus - best for dynamic content
Start with a pre-designed template and customize it with the easy-to-use email editor. Or build your own designs from scratch. Import HTML templates for full creative control. Create dynamic content like polls, surveys, quizzes, and more. Use our built-in analytics dashboard to track performance and measure success. You can also send automated follow ups based on user behavior.
Features:
- Marketing automation
- Build landing pages
- Lead generation
Pricing:
- Free Version Available with a Limit of 10,000 Emails per month
- Premium Plan Start At $24 Per Month
Pros:
- Customizable Design
- Built In Analytics Dashboard
Cons:
- Only works with Gmail account
#8 Omnisend - User friendly Interface
Take the shortcut to revenue growth with Omnisend’s easy-to-use platform for ecommerce email marketing, SMS and automation. Get all three services combined into one solution. Easily manage multiple campaigns across different channels by integrating data from various sources including social media platforms, web stores, CRMs, payment gateways, shopping carts, and more. Automate repetitive processes such as order confirmation, shipping notifications, product recommendations, loyalty programs, and more. Track campaign progress through real-time reporting and analysis.
Features:
- Marketing automation
- Build landing pages
- Lead generation
- Segmentation
Pricing:
- Free Version Available with a Limit of 500 Emails per month
- Premium Plan Start At $16 Per Month
Pros:
- Easier To Manage Multiple Campaigns Across Different Channels
- Automated Processes
- Real Time Reporting And Analysis
Cons:
- Doesn't let G Suite Accounts to integrate
Don't know which application is the best for you or your business? Want to find the best software for Email Marketing?
Try our calculator which uses your inputs based on your need/preferences to deliver the best application for you to use.
My top 5 Email marketing softwares are:
# Moosend
# Sendinblue
# Octopus
# Sendfox
To sum up,
Email Marketing software are very helpful when we need to communicate with people who have subscribed to our mailing lists. I hope I was able to give you some insight into what kind of software you should use to create an effective email marketing strategy. They help us to keep in touch with our customers and prospects regularly so they will not forget about us. These tools make sure that every message sent out is appropriate to ensure maximum impact. The best part is that these tools let us to do everything without having to write any code ourselves. So if you want to start using them right away then go ahead!
Is email marketing the right way to go? How to build an effective email marketing campaign? How to build a campaign that converts leads into customers? Will this help in the future?
I hope I was able to provide some insight into how to choose an effective email marketing software. If there are any questions or comments please feel free to leave them below. Thanks again for reading my article.
If you want to learn more, click below to go to my article about email marketing.
Hope this helped!
Have an awesome day!
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F.A.Q'S
What is a good email open rate?
Email open rate is the percentage of people who opened your email. If someone doesn’t open your email, there are zero chances of them engaging with your content and brand.
On an average, 10-15 percent of email open rates work well for the sender. But, it all depends on your industry and your target audience.
It’s true that open rate alone isn’t indicative of the success of your email marketing campaign. Its what people do after opening your email is what really matters.
How do I design an attractive email?
Use catchy images, call to action and animated gifs that attract attention. Don’t use too many font types, font colors, and font sizes. Let the line spacing be adequate. This gives good readability. Depending on the context of your emails its great to use bold colors.
Don’t forget to make your email template responsive, so that it looks good across all devices.
All in all, designing an attractive email includes minute details and an eye for creativity. It also depends on the type of content and the message you are conveying.
How do I prevent people from unsubscribing?
If the email subject line is irrelevant to the customers, they will ignore it a couple of times. But, if this keeps repeating they get bugged and unsubscribe from your emails.
So, send relevant emails that benefit the customer. Don’t send emails that focus only on sales, offers, and discounts frequently. Send information about your company and offerings so as to connect with the customers. You can also inform them about the recent trends in your industry.
The basic role of an email is to first connect with the customers, leverage this tool to the maximum.
Or, simply read our Blog thoroughly and you'll get an idea :)
What should be the frequency of sending emails?
Sending an email once a month helps to create your presence in someone’s mind. Twice or thrice a month develops a connect and doesn’t create a nuisance. But, when you send emails four times a month it creates consistency.
When you send offer emails you can send two emails and then send the third one as a final reminder. But, sending more than three emails just to mention the offer creates a nuisance ultimately losing a subscriber as he/she might mark you as spam.
What are the best kind of subject lines?
Subject lines should be striking so much that it generates a response of opening the email. It’s the first thing that your subscribers notice. It’s your gateway to further communication.
So, make it personalized, short and have a message that matters to the audience. You have only 3-4 seconds to create an impact and let anyone decide if they should open an email.
You can ask questions or create urgency by stating a deadline.